helping people to look good, feel good and get more out of life – shows how clearly the business understands 21st century-consumers and their lives. But the spirit of this mission forms a thread that runs throughout our history.
1885 - 1899: Product innovation, 19th Century Style
1900 - 1909: New focus on raw materials
1910 - 1919: A decade of change
1920 - 1929: Unilever is formed
1930 - 1939: Overcoming challenges
1940 - 1949: Focusing on local needs
1950 - 1959: The post-war consumer boom
1960 - 1969: A time for growth
1970 - 1979: Diversifying in a tough climate
1980 - 1989: Focusing on the core
1990 - 1999: Restructuring and consolidating
2000 - 2009: Forging new paths
2010 - present: Sustainable living